There is a lot of talk out there about the leaked image that is reportedly the new US Soccer logo by Nike.
In case you were unaware, Footy Headlines is right a LOT. Like, almost exactly right every time. So, this is highly likely to be the one.
I believe we can all agree this move is desperately overdue. The current US logo is an awful amalgamation of clip art, assembled in WordArt or PrintShop Pro by Clippy.
I mean, just look at the damn thing.
- Double outline
- BLUE stripes
- 6 blue stripes, 5 white ones… 11. Uhm.
- MotionBall by Tyco!
- Strange sailor tattoo dimensional stars (I actually don’t might having stars like others seem to. They are clearly inside the badge and are not indicating championships.)
- Red field
- Stupid royal blue
Let’s take a look at the progression of “official” logos to see where we come from.
Well, isn’t THAT a motley crew. We seem to agree a shield of some sort is interesting. We tend to rock stripes and often stars. Otherwise, the colors, shapes, even what we call ourselves is all over the place.
What are some meaningful things with which we’ve adorned our jerseys in the past?
In the 1950 World Cup, we beat England, seemingly out of nowhere, as they were a world power and we were a handful of guys who saw photos of people in the paper playing and decided to give it a shot. OK, not really, but the states didn’t have million dollar complexes and youth systems and the like, as England did.
It was quite an upset at the time. In fact, well through to the turn of the century, it was our biggest bragging point. Our moment in the sun.
Check out that shield on the chest. Red and white stripes, a blue field, the initials to spell out United States of America. Beauty.
I like this look. I’m furious I didn’t go buy out a Sports Authority of their gear back when they sold this logo for about 25 minutes in 2013, because you sure as SHIT can’t find any of it now.
Check this stuff out. Gorgeous. You really don’t want to know what I’d do for one of those track jackets in an XXL. Maybe you do. Have one? Get in touch.
The problem is, this is a throwback logo in a throwback style. Back to what? Well, nothing. It has no real meaning and was invented by Nike to look old and represent what they likely would have done, had they bought an exclusive contract to produce everything that represents an entire country, back in 1914. It doesn’t mean anything.
This is why I am enjoying the idea that we may be getting a new logo that harkens back to a logo we actually used! That 1950 logo is sweet. A little fat, and has needless periods after each letter of USA. Let’s give it a modern kick.
They did! It looks cool. But its not quite there. I think I know what it needs.
The USA is great. That is the correct initials for the actual full name of our country, so I prefer it. However, in this case, the USA seems to be just.. floating out there. We are already embracing the flag and the 1950 shield, so lets go another step forward.
I’ve gone in and made a QUICK fix to the logo that we saw above. Special shout out to Illustrator’s auto-trace feature. Close enough to work with, not so close there is any confusion about how you got the logo. While we are here, let’s firm up that outline, it looks a little fragile to me. My apologies for the rough edges.
NOW we are talking!
How do you like it? Would you rock this logo on all of your USA gear for friendlies, World Cups, Gold Cup, Confederation Cup, red Solo Cups?
How would you fix it further? Let me know!